Kanye West Earned $19 Million From “The Most Terrible Super Bowl Ad” in History!
In an event watched by over 123 million people, it was Kanye West’s Super Bowl advertisement that captured widespread attention for its unconventional approach, quickly becoming the subject of much debate as “The Most Terrible Super Bowl Advertisement to Date”. In a daring move, West promoted his Yeezy fashion line during Super Bowl LVIII through a 30-second spot, filmed seemingly with a cell phone camera from the backseat of a car, costing him nearly $7 million for the airtime, but with zero production cost!
The advertisement itself was as straightforward as it was unconventional. West, who has legally changed his name to Ye, greeted viewers with a casual,
“Hey y’all, this is Ye, and this is my commercial.”
Kanye West’s Super Bowl Commercial
He then explained, in a remarkably frank admission,
And since we spent all the money on the commercial spot, we didn’t spend any money on the actual commercial.
Kanye West’s Super Bowl Commercial
The ad’s sole call to action was a prompt for viewers to visit Yeezy.com, underscored by a simple,
I’m gonna write it at the bottom of the screen and I got some shoes and mmmm that’s it.
Kanye West’s Super Bowl Commercial
Despite the minimalistic and self-admittedly low-budget production value of the advertisement, the financial outcome for Ye was paramount. By placing everything on the line with this advertisement, which also served to tease his upcoming album ‘Vultures’, Ye’s investment yielded extraordinary returns.
The album soared to number one across 100 countries, and the advertisement campaign itself generated a remarkable $19.3 million in revenue. Ye later shared a screenshot indicating the sales breakdown, which highlighted four key products, including tops, pants, T-shirts, and YZY pods, signalling a successful marketing blitz.
Super Bowl Ad Returns
In conclusion, Kanye West’s Super Bowl advertisement, though widely criticized for its unconventional presentation and production, stands as a testament to the power of celebrity influence and strategic marketing.
Also Read : The Real Reason Why Justin Bieber Didn’t Perform With Usher in Super Bowl Half-time.
