Soft2Bet is a global iGaming technology company that provides advanced turnkey solutions for online casino and sportsbook operators. It delivers a fully integrated platform that includes gaming software, payment integration, CRM tools, marketing automation, and gamification features designed to improve player engagement and retention. The company supports operators with scalable infrastructure that allows them to launch quickly in regulated markets while maintaining flexibility for customization and branding. Soft2Bet also focuses on compliance, responsible gaming, and secure data management to ensure a safe and transparent environment for both operators and players.
One of its key strengths is its innovative technology, including motivational gaming applications that enhance user experience and increase revenue potential. With a wide selection of games, multiple payment options, multilingual support, and strong industry partnerships, Soft2Bet helps businesses grow efficiently. Its solutions are designed to reduce operational complexity while maximizing performance and market competitiveness globally
The Foundation and Growth of the Company
Soft2Bet was founded in 2016 by Uri Poliavich with a vision to modernize the iGaming experience through gamification and advanced platform architecture.
Key Growth Milestones
- 2016 – Company founded
- 2018–2022 – Expansion into multiple regulated European markets
- 2023 – Launch of the MEGA gamification platform
- 2024 – Launch of Soft2Bet Invest (€50M Innovation Fund)
- 2025 – Multiple international industry awards
Today, the company employs over 100 professionals across technology, compliance, marketing, and operations.
Soft2Bet iGaming Technology Platform: MEGA (Motivational Engineering Gaming Application)
One of the company’s core innovations is the MEGA platform, launched in 2023. It is a proprietary gamification engine designed to significantly improve player engagement and operator revenue.
How MEGA Works
MEGA integrates directly into casino and sportsbook platforms and provides:
- Personalized missions and challenges
- Dynamic bonus triggers
- Loyalty systems
- Avatars and collectibles
- City-building gamification mechanics
Proven Performance Metrics
- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
These results demonstrate the power of data-driven gamification in regulated iGaming markets.
B2C Brand Portfolio
Soft2Bet operates several successful consumer-facing brands tailored to local markets.A B2C brand portfolio refers to the collection of brands, products, or services that a business offers directly to individual customers rather than other businesses. In a B2C (Business-to-Consumer) model, companies manage multiple brands or product lines to target different customer segments, preferences, and price ranges. A well-structured brand portfolio helps businesses reach a wider audience, improve market coverage, and increase revenue by offering diverse options under one company. For example, a company may own premium, mid-range, and budget brands to attract different types of consumers. Effective brand portfolio management ensures that each brand has a clear identity, avoids internal competition, and contributes positively to overall business growth. Companies regularly analyze performance, customer demand, and market trends to adjust their portfolio and stay competitive in the fast-changing consumer market.
Examples of Active Brands
- Betinia (Denmark, Sweden)
- Campobet (Denmark, Sweden)
- Tooniebet (Ontario, Canada)
- Quickcasino (Sweden)
- Don.ro (Romania)
Each brand offers:
- Localized language support
- Market-specific promotions
- Regulated compliance
- Mobile-optimized platforms
Turnkey B2B Solutions for Operators
Turnkey B2B solutions for operators refer to ready-to-use business services and technology platforms provided to companies that operate in industries such as online gaming, e-commerce, fintech, or other digital sectors. These solutions are designed to be fully functional from the start, allowing operators to launch and manage their business quickly without building systems from scratch. A turnkey solution typically includes essential features such as software infrastructure, payment integration, security tools, customer management systems, and technical support. For operators, this approach reduces development costs, saves time, and minimizes technical complexity while ensuring professional performance and scalability. By using turnkey B2B solutions, businesses can focus on marketing, customer acquisition, and growth while the service provider handles the technical backend and system maintenance.
Core B2B Services
- Customizable frontend design
- Advanced Player Account Management (PAM)
- Integrated sportsbook and casino
- Over 12,500 games
- 1+ million live events annually
- 70+ payment integrations
- Risk & fraud management
- Compliance management
- Managed customer support
Why Operators Choose Soft2Bet
- Fast market entry
- Full regulatory alignment
- Flexible gamification tools
- Scalable infrastructure
- Multi-language capability (20+ languages supported)
Soft2Bet Invest: €50 Million Innovation Fund
In July 2024, the company launched Soft2Bet Invest, a €50 million innovation fund supporting startups in iGaming and casual gaming.
In September 2024, the initiative received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe.
The fund provides:
- Capital investment
- Strategic guidance
- Technology support
- Market access
This initiative reinforces the company’s commitment to long-term industry growth.
Commitment to Responsible Gaming and Compliance
Commitment to responsible gaming and compliance means that a company or operator follows strict rules, ethical standards, and legal regulations while promoting safe and fair practices for its users. In industries like online gaming and gambling, businesses must ensure that players are protected from addiction risks, fraud, and unfair practices. Responsible gaming includes tools such as self-exclusion options, deposit limits, age verification, and access to support resources for players who need help. Compliance refers to following local and international laws, licensing requirements, and regulatory guidelines to operate legally and transparently. Companies that prioritize responsibility and compliance build trust with customers, regulators, and partners while maintaining a secure and fair environment for everyone involved.
Soft2Bet ensures:
- Multi-jurisdiction licensing
- Responsible gaming tools
- Anti-fraud systems
- Continuous regulatory audits
- Secure payment processing
The company maintains dedicated compliance and fraud prevention teams to ensure transparency and player protection.
Industry Recognition and Awards
Industry recognition and awards refer to the honors, certifications, and accolades a company or brand receives from industry authorities, organizations, or independent bodies for outstanding performance, innovation, quality, or service excellence. These awards serve as proof of credibility and success within a competitive market. When a business receives industry recognition, it demonstrates that its products, services, or solutions meet high standards and are valued by experts and customers alike. Such achievements enhance brand reputation, increase trust among partners and clients, and differentiate the company from competitors. Displaying awards and recognition also strengthens marketing efforts and supports long-term growth by highlighting proven expertise and leadership in the industry.
- EGR
- SBC
- Global Gaming Awards EMEA
2025 Global Gaming Awards EMEA Wins
- Executive of the Year (Uri Poliavich)
- Platform Provider of the Year
- Product Launch of the Year (MEGA platform)
These awards confirm the company’s leadership position in regulated iGaming technology.
What Makes Soft2Bet Stand Out?
Soft2Bet distinguishes itself in the iGaming and online betting industry by offering a powerful combination of advanced technology, flexibility, and deep industry understanding that helps both players and operators thrive. It is known for delivering turnkey casino and sportsbook solutions that are highly customizable, scalable, and ready to launch quickly, reducing time-to-market for operators. The company’s platform supports a massive selection of games from hundreds of providers, extensive payment options, and multilingual support, enabling operators to reach diverse global audiences with tailored experience.
Competitive Advantages
- Proprietary gamification technology (MEGA)
- Dual B2B and B2C operational model
- Strong regulatory presence
- 12,500+ games
- 70+ payment providers
- 20+ supported languages
- €50M innovation fund
Unlike many competitors, Soft2Bet combines operator experience with supplier technology, allowing it to continuously refine and improve its platform.