If you played sports video games in the 1990s or 2000s, you remember the phrase: “EA Sports. It’s in the game.” That deep, commanding voice opened every FIFA, Madden, and NBA Live session, echoing through bedrooms and living rooms worldwide.
The man behind the line, Andrew Anthony, was not a famous athlete or Hollywood star. He was a Canadian voice actor whose words became one of the most recognizable soundbites in gaming history. Yet for decades, his identity stayed a secret, making him both everywhere and nowhere at once.
“Hey, I’m Andrew Anthony and I’m the voice of EA Sports. It’s in the game.”
— 2014 Museum of Moving Images interview
Fast Facts
Andrew Anthony, the Canadian behind the “EA Sports. It’s in the game” voice, still lives in Canada and works in voiceover. After decades of anonymity enforced by EA, he now connects with fans on Cameo and social media. He remains humble, healthy, and grateful, with no scandals or regrets.
The Hidden Man Behind the Mic
Anthony’s journey began in the early 1990s. A friend asked him to record a quick line for a new EA Sports campaign. He did it for free, thinking nobody would ever hear it again. That single favor turned into a cultural catchphrase repeated by millions over the next three decades.
“My friend then called me up in Toronto and said ‘Hey will you do the voice for this thing for free’, and I said ‘yeah, of course, I will… I recorded it and I thought, I will never ever hear anything about that again, and 23 years later, it has become this Mega brand.”
— Interview with The Sun (2020)
Anthony has explained that EA preferred to keep him as a “disembodied voice” for many years. In interviews, he described himself as “a 5’11 little white guy from Canada,” suggesting consumer perceptions influenced the decision. This secrecy lasted nearly two decades, even as the line became one of gaming’s most iconic moments.
Vanishing From the Spotlight
Unlike many viral figures who retreat because of scandals or burnout, Anthony’s low profile was a corporate choice. EA believed the mystique of a hidden voice kept the brand stronger. For years, Anthony continued recording lines in studios without fanfare, while gamers argued online about who the voice really was.
He didn’t vanish due to regret, health struggles, or legal trouble. Instead, he lived a quiet life in Canada, focusing on his craft. This unusual form of invisibility created a strange paradox: he was a global pop culture icon but walked the streets without recognition.
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Where Is Andrew Anthony Now?
Today, Andrew Anthony still lives in Canada, likely near his hometown of Etobicoke, Ontario. He continues working in voiceover, not just for EA Sports but also for major clients like GEICO, voicing their famous “15 minutes could save you 15% or more” slogan.
In June 2024, he joined Cameo, offering fans personalized videos for birthdays, fantasy leagues, and motivational pep talks. His reviews describe him as warm, creative, and personable. This move marked a turning point: after decades of anonymity, Anthony is finally embracing a more public connection with the people who grew up hearing his voice.
Physically, he looks like an everyday middle-aged man, slim build, short graying hair, casual clothes, and a friendly smile. Videos from 2024–2025 show him relaxed and approachable, delivering the iconic line from home settings. Based on his career timeline, he is likely in his late 50s or early 60s, though his exact age has not been publicly confirmed.
Did Fame Change Him?
Anthony has never expressed regret about his unusual career path. In interviews, he seems grateful rather than bitter about the secrecy EA imposed. He often jokes about how surprised he was when the phrase exploded globally, saying he thought it would fade away.
“For 32 years I have been THE voice of EA Sports… it’s in the game!”
— Cameo profile (2025)
One of his most touching reflections came after a fan’s viral video of him saying the line helped pay for a year of college tuition. Anthony called it rewarding to see how something so small could change another person’s life. That humility is part of why fans consider him more of a cult legend than a forgotten figure.
Any Downfall or Comeback?
Unlike other icons, Anthony never had a downfall. No scandals, bankruptcies, or lawsuits. His voice simply became less of a centerpiece as gaming intros evolved. If anything, his “comeback” has been his choice to step into the spotlight in recent years.
He appeared in museum talks, gaming podcasts, and YouTube interviews. He also embraced internet culture, smiling through parodies and fan remixes.
His Cameo work has given fans direct access to the voice they grew up with. This shift marks a subtle but real reinvention, from hidden marketing tool to nostalgic gaming icon.
Net Worth and Lifestyle
Exact figures are hard to confirm. A 2015 Reddit thread speculated he might earn a few million annually from EA and GEICO work, while some websites place his net worth between $12–15 million as of 2025. These numbers remain speculative and unverified.
What’s clear is that he lives comfortably but humbly. He avoids flashy displays of wealth, preferring a quiet life in Canada. His focus remains on family, he once shared a story about his son realizing the secret behind his father’s famous voice when friends recognized it in a game.
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Legacy of a Hidden Icon
Andrew Anthony’s story is both surprising and inspiring. For years, he was the invisible star of sports gaming, shaping childhoods without showing his face. His anonymity made him a mystery, but also a legend.
“This EA Sports. It’s in the game has been going on for years, for decades.”
— 2014 YouTube interview
Today, he is alive, active, and finally enjoying the recognition fans always wanted to give him. His journey shows how fame can take unexpected forms: sometimes the most unforgettable figures are the ones you never actually see.
For general background, you can also check the EA Sports Wikipedia page to see how the tagline evolved within the company’s brand.
Fast Facts: Andrew Anthony
- Famous For: EA Sports tagline voice
- Born: Etobicoke, Ontario, Canada
- Current Work: EA Sports, GEICO, Cameo
- Status: Alive and active (as of September 2025)
- Lifestyle: Humble, private, family-oriented
- Net Worth (Est.): $12–15 million (speculative, unverified)
FAQ
Yes. Andrew Anthony is alive as of September 2025. He remains active in voiceover work and regularly engages with fans through Cameo, where he records personalized videos.
Andrew Anthony lives in Canada, close to his hometown of Etobicoke, Ontario. He continues professional voice work for EA Sports and GEICO and connects directly with fans by offering personalized Cameo videos.
Exact financial details are not publicly confirmed. Some industry discussions and fan sources suggest he earned millions through long-term contracts with EA Sports and GEICO. However, no official records verify these figures, so his reported net worth should be treated as speculative.