Hold onto your jeans—Donald Trump’s latest comment has sent American Eagle Outfitters’ stock soaring by a whopping 23.65% in a single day! After the former president praised ‘Euphoria’ star Sydney Sweeney’s viral ad campaign, dubbing it ‘fantastic’ upon learning she’s a registered Republican, shares hit a two-month high, closing at $13.28 on Monday.
This wild rally comes after a tough year, with AE shares still down 20.3% year-to-date.
‘If Sydney Sweeney is a registered Republican, I think her ad is fantastic,’ Trump told reporters.
Social media had mixed reactions, with some fans loving the buzz, while others, including outlets like MSNBC, criticized the ad’s ‘Great Jeans’ tagline for perceived racial undertones. The controversy only fueled the fire.
So, what’s the takeaway? Sometimes a single comment from a big name can flip the market—or spark a cultural storm. Where do you stand on this ad drama?