Donald Trump has re-entered the fragrance world with the launch of a new high-end perfume collection titled ‘Victory 45–47’, referencing his status as both the 45th and (aspiring) 47th U.S. President.
Announced Monday night on Truth Social, Trump introduced the perfumes as symbols of “Winning, Strength, and Success.” He encouraged supporters to grab one for themselves — and one for their loved ones — with his signature tagline: “Keep winning!”
What’s in the box?
- Two versions: one for men and one for women
- Packaged in gold bottles, each capped with a miniature statue of Trump
- Priced at $249 each
The Scents
- Men’s version: Described as “rich, masculine” with a “refined, lasting finish,” made for men who embody “strength, confidence, and purpose.”
- Women’s version: Meant to express “confidence, beauty, and unstoppable determination.”
The release doubles as both a commercial product and a branding move, tying into Trump’s 2024 campaign narrative of a strong political comeback.
Bottom Line
With a gold-plated aesthetic and bold marketing language, Victory 45–47 is as much a statement as it is a scent — a fusion of fragrance and politics at a luxury price point.