How Did MrBeast Become Most Subscribed Individual YouTuber in The World

Complete Case Study of MrBeast Success, Rise To Fame

Have you ever wondered how MrBeast, aka Jimmy Donaldson, who hated college education, became the most subscribed YouTuber? He passed PewDiePie in November 2022, and now he has over 130 million subscribers on YouTube. So how he became a success, this article is a complete case study of MrBeast’s YouTube journey. Here find out about MrBeast’s early life, the challenges he faced, his business model, and what you can learn from him as a beginner on YouTube.

We referred to Wikipedia, Forbes, MrBeast social media profiles and interviews he done with others to gather information to write this case study. Let’s find out how he did it.

Key takeaways

  • MrBeast’s YouTube channel happened as a result of Jimmy Donaldson’s hyper-obsession with YouTube. 
  • Jimmy gave up his education to thrive as a YouTuber. 
  • Jimmy discovered his business model, which drove his YouTube business to success. 
  • Jimmy’s YouTube venture is not all about making money but about making the world a better place.
  • By November 2022, he had become the most subscribed individual YouTuber, with 112 million subscribers.

Jimmy Donaldson’s early life.

A decade earlier, Jimmy Donaldson was an urchin who lived in Greenville, North Carolina. However, Jimmy was born on May 7, 1998, in Kansas. He and his older brother were raised by their mom, who served in the military for many years. 

He attended Greenville Christian Academy to complete his secondary education. However, the college education was not his cup of tea. He was a shy introvert who was hyper-obsessed with YouTube. His childhood hobbies were playing baseball, building Legos, and playing video games. 

MrBeast early life

What did motivate Jimmy to fall for YouTube? Let’s find out in the next part!

What did motivate MrBeast to fall for YouTube?

Jimmy’s favorite YouTuber once announced that he would become a full-time YouTuber. It was the very first motivation for 11-year-old Jimmy to move forward with YouTube. At that time, becoming a full-time YouTuber was like chasing rainbows. Nobody was there to listen to his aspiration to become a YouTuber.

One day, Jimmy discussed with his friend about launching a YouTube channel. Seeing Jimmy’s passion for starting a YouTube channel, the friend approved his idea. 

That is how Jimmy became a YouTuber in 2006 at 11. His friend was his first subscriber. In the first episode, Jimmy played a small video game called “Battle Pirate.” Instantly, it got 20 000 views, which shocked Jimmy. 

“Probably the best thing that could ever happen to me, because then I was hooked.”

Jimmy Donadson

As a fresher, he used his brother’s old laptop computer for content creation. He didn’t own a microphone, either. He was at zero when he got onto YouTube. 

Until he turned 18, the videos were based on video games. He couldn’t earn much but invested little income in basic equipment.  

Among all these motivations, what might hold him back? The next part is all about the challenges he faced.

What are The Challengers MrBeast faced as a fresh YouTuber?

The main obstacle that Jimmy faced was struggling with the conventional ideas of his mother. His mother wanted to push him toward higher studies, which he hated to continue. Jimmy avoided attending community college, leading to straight zeros in his exams. Instead, he was working on his YouTube channel, staying inside his car.

Once his mother found him red-handed, she gave Jimmy two options. Those were, staying at home and continuing studies or leaving home. Because of Jimmy’s passion for YouTube, he went ahead with the second option. As a mother, it gave her a mini heart attack. 

The second obstacle that Jimmy had was a lack of fancy equipment. He invested his YouTube income to upgrade his technical facilities. 

You will only succeed in this field you get into with proper learning. How did Jimmy learn to hit YouTube? Let’s find out.

How Did MrBeast become The Most Subscribed Individual YouTuber in The World?

It’s somewhat more difficult to make socialize positive things than negative ones. But MrBeast‘s contents are positive and can entertain anyone. With his content now, he has become the world’s most subscribed individual YouTuber. But how did he do it?


After he gave up his studies, he focused full-time on his passion. He had a gang of friends who had the same passion. They arranged video meetings to analyze the qualities of selected YouTube videos deeply. Jimmy and his friends did lots of case studies and learn the following things.

  • How to edit videos.
  • How to get a good idea for videos.
  • How to viral a video.
  • How to trend a video.
  • What videos are going to be hot and what is the trend?
  • Qualities of a good video.
  • Qualities of good thumbnails.
  • Camera angels.

Next, let’s see what kind of content he has been creating.

The uniqueness of the Content.

In the early stages, MrBeast videos were based on video gaming. A few years later, he did some unusual, unique videos. Those were like reading out a dictionary, counting from zero to one hundred thousand, etc. Luckily, those videos got good attention from YouTube viewers.

Meanwhile, he got his first brand deal for an advertisement for 10 000 dollars. He used that money to help a homeless individual. That video becomes his second trending video. 

Likewise, he continued making unusual, challenging, and entertaining content. 

Once, he offered his credit card to a random person he met to buy whatever he wanted. He made various videos on donating gifts, food, and money to people. 

How does he keep the balance between earning and spending? Then, you have to know the MrBeast Business model.

MrBeast Business Model.

He enjoyed helping others, and it became the joy of his life. Steve Jobs, Bill Gates, and Elon Musk became his role models. His business vision went beyond collecting money. He launched another YouTube channel, Beast Philanthropy, which is dedicated to charity.  

“I think living your life chasing like a nicer car and bigger box to life, kind of like a dumb way to go about life.”

Jimmy Donaldson

Finally, Jimmy created his success formula. It was called the “MrBeast Business Model.” He keeps making videos by investing in the income from previous videos. 

MrBeast Business Model

MrBeast did a lot of self-study, found a unique content category, and continued with his Business model. That is how he became the most subscribed individual YouTuber. So, what lessons can you learn from MrBeast? Let’s get to know.

Lessons from MrBeast

If you are a YouTube content creator, MrBeast will teach you many lessons. 

  • Identify your success factor. For MrBeast, it was creating unusual things entertainingly and emotionally. 
  • Also, start with anything that you want, using available resources. 
  • Identify trends soon as possible. Initiate something new at the early stage of a trend. People won’t easily forget you. 
  • Hunt for the success formula. Be unique in your work. Just follow your passion and try to give something back to society. 


MrBeast’s YouTube channel was born as a result of Jimmy Donaldson’s high passion for YouTube. By November 2022, it had become the most subscribed individual YouTube channel, with 112 million subscribers. Surely, this number will be getting bigger. It is up to the future. 


What is the net worth of MrBeast in 2022?

As per Forbes, MrBeast’s net worth is $25 million.  

How old is MrBeast?

By May 7, 2022, MrBeast is 24 years old. 

What is MrBeast’s height?

MrBeast has a height of 1.82 m (5feett 12inches).

Who are the parents of Jimmy Donaldson?

James W is Jimmy’s father, and his mother is Sandra Wilson Donaldson. 

Who is MrBeast’s girlfriend?

Maddy Speidell, who was born in 2000, is MrBeast’s girlfriend. 

What is Jimmy Donaldson’s business email?

[email protected].

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