Rep. Jasmine Crockett (D-TX) launched her U.S. Senate bid in Texas with a video titled “Jasmine for Texas,” a clip that quickly drew attention for all the wrong reasons. In the 36-second ad, Crockett stares straight into the camera, offering little more than a calm, unwavering smile as an audio montage of Donald Trump’s insults plays in the background.
The audio includes lines like: “their new star, Crockett… she’s the new star of the Democrat Party, Jasmine Crockett, they’re in big trouble,” followed by a string of jabs such as “this woman Crockett, she’s a really low IQ person,” and “I watched her speak the other day and she’s definitely a low IQ person.” The montage culminates with Trump’s line: “Now they’re gonna rely on Crockett,” as Crockett maintains the fixed expression before the video ends with the text “Crockett For U.S. Senate.”
Mediaite noted that Crockett’s campaign ad went viral on social media, where conservatives largely mocked the clip. The video was widely circulated on platforms like X and YouTube, where it was discussed and parodied by political commentators.
The release came as Crockett moved to formalize her bid for Texas’s U.S. Senate, a race that has drawn national attention as she sought to unseat incumbent Sen. John Cornyn in a bid that was already reshaping Texas politics. Crockett’s entry into the race followed remarks that she would run if internal polling looked favorable, and she soon after aligned with a field that included other Texas Democrats.
Coverage of the clip appeared across outlets including Mediaite and Yahoo News, and the video’s reach extended to YouTube, where Crockett’s team had posted it (the video was reported as unlisted by some outlets according to early coverage).
Conservative pundits and operatives amplified the moment with their own takes, with Greg Price, Matt Wolking, and Pascal-Emmanuel Gobry among those sharing reactions that the ad presented a striking and polarizing portrait of Crockett’s campaign messaging. The Daily Wire and Breitbart News also weighed in on the responses, highlighting how the moment was interpreted as a test of Crockett’s approach to branding and voter appeal.
Crockett’s bid for Senate continued to gain attention as she formed a path in a crowded Democratic field, with fellow Dallas-area Rep. Colin Allred having recently exited the race, effectively clearing room in the Democratic lineup for Crockett and others. The Texas primary was set for March 3, with Crockett and other Democrats pursuing the chance to challenge Republican incumbents in a high-profile statewide race.
In sum, the viral video marked a notable moment in the 2025 Texas Senate race, illustrating how campaign videos can become flashpoints for debate over messaging, tone, and the strategy behind incumbents’ and challengers’ public personas.
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