If you just recently launched your business, you are probably wondering what is the best way to effectively advertise your brand, and at the same time, attract more consumers, and retain the old ones.
Many people would advise you to opt for a digital marketing strategy, however, if you ask us, direct mail marketing has an excellent response rate, which is one of the main reasons why a lot of entrepreneurs still use it. If you would like to know more about its efficiency, then scroll below to find out more!
It Doesn’t Require Anyone’s Approval
You’re probably familiar with the fact that in order to send someone an email, you first need to get their permission. Fortunately, that’s not the case with direct mail, meaning that you can send anything your heart desires, like postcards, eye-catching catalogs, letters, and other engaging stuff.
Nowadays, you can come across a plethora of direct mail companies that have managed to successfully pique the interest of their customers by implementing this strategy. Furthermore, Cactus Mailing Company is a direct mail company that has already established itself as one of the leaders when it comes to this, among many others in this field. They are a great example of how easily you can engage with these people without needing to force them to subscribe to everything that you’re planning on sending.
It’s Highly Likely The Recipients Will Open Direct Mail
It doesn’t matter whether your company is reputable, or not. If a person receives a bunch of emails, they will most likely immediately delete it because they’ll perceive it as nothing but spam.
On the flip side, something like this probably won’t happen with direct mail. Even if they get a stack of mail, their curiosity will prevail, which means they it’s highly likely they will read it. In fact, according to some reports, over 45 percent of people between the ages of 45 to 54 stated that they will eventually open direct mail.
You Do Not Need To Worry About The Competition
The reality is that a lot of businesses these days rely on digital marketing whenever they want to promote their company. This just goes to show that if you opt for direct mail marketing, you won’t need to worry about the competition as much.
The statistics showed that approximately one individual receives up to two direct mails per day. On the other hand, one person gets around 100 emails every single day. So do you see the difference?
That’s why you should definitely opt for this old-school, yet amazing strategy, because you will most certainly stand out from the rest!
Various Interesting Formats
No matter how appealing emails are, you can never experiment with them as much in terms of design, and other visual elements. On the flip side, with direct mail, you can opt for different textures, formats, paper quality, and many other things that allow you to customize your mail.
After everything that’s been written here, the only thing that can be concluded is that a direct mail marketing strategy is undoubtedly worth your time, money, and dedication, so go ahead and give it a try!