As global crypto markets slid into a bear, the Trump family’s digital bets faced a brutal re-pricing. The losses touch multiple assets: a Trump-branded memecoin, WLFI tokens from World Liberty Financial, Eric Trump’s stake in a Bitcoin mining venture, and the Trump Media & Technology Group (TMTG) stock portfolio.
The bear market hits across the board. Bloomberg details the wipeout, with Forbes and Business Insider reporting losses in the vicinity of $1 billion, with Forbes citing about $1.1 billion since September 2025.
In numbers: memecoins collapsed; WLFI tokens shed value; a Bitcoin-mining stake shrank; and TMTG stock traded near multi-month lows. The figure range mirrors a crypto-wide downturn that spared few high-profile portfolios.
The broader lesson is stark: crypto volatility can reprice fortunes, even when political brands are front and center. In 2025, promises of decentralization collided with market realities.
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