IShowSpeed Reveals His Limited-Time PRIME Hydration Flavor, and Fans Can’t Get Enough
Since its launch in 2022, PRIME Hydration has become one of the most popular sports drinks worldwide. Co-owned by YouTubers Logan Paul and KSI, the brand has been known for its partnerships with top athletes and internet sensations.
Now, after months of anticipation, PRIME has introduced a special limited-time flavor inspired by none other than YouTube sensation IShowSpeed.
The release of this custom flavor is the latest in PRIME’s ongoing efforts to connect with the digital generation, and fans are absolutely loving it.
But how did this collaboration come about, and what makes the new flavor so special? Let’s dive into the story of PRIME and IShowSpeed’s groundbreaking collaboration.
The Build-Up: PRIME x IShowSpeed
Back in April 2024, IShowSpeed—known for his high-energy streams, wild antics, and chaotic humor—was announced as the newest member of the Prime Squad, a group of content creators sponsored by PRIME.
𝗪𝗘𝗟𝗖𝗢𝗠𝗘 @ishowspeedsui ‼️#iShowPrime pic.twitter.com/SUUNWQi39n
— DrinkPrime (@PrimeHydrate) April 9, 2024
This move didn’t surprise fans, as Speed has a history with KSI, including a hilarious sparring match in 2023. However, fans of the streaming star were eagerly waiting for one thing: a custom PRIME flavor dedicated to Speed.
As Speed’s fanbase grew, the demand for a collaboration with PRIME also increased. Fans flooded social media with requests, hoping to see a bottle that reflected Speed’s wild personality.
That day finally came on September 30, 2024, when IShowSpeed took to Instagram to reveal his very own Dragon Fruit Acai flavor.
The Flavor Reveal: “No Way, It’s Finally Out!”
In a short, exciting clip posted on his Instagram, Speed unveiled the long-awaited PRIME bottle. Sitting inside his Ronaldo-wrapped Lamborghini, Speed’s reaction was as over-the-top as fans expected:
“It’s finally out. No way, it’s finally out,” Speed exclaimed with a huge grin on his face before taking his first sip. “My Prime bottle [is] out, baby! Prime up, man!”
The video quickly went viral, showcasing Speed’s sheer excitement over the release. The new flavor, Dragon Fruit Acai, represents a bold, tropical combination inspired by Speed’s electric energy and international appeal.
Fans who were able to snag a bottle before it sold out were thrilled, posting their own reactions across social media.
What Makes Dragon Fruit Acai Special?
PRIME’s limited-edition IShowSpeed flavor is more than just a drink; it’s an extension of Speed’s personality. The Dragon Fruit Acai combination was chosen for its unique and exotic profile.
Both fruits have a global appeal, with dragon fruit being native to parts of Asia and South America, while acai berries come from the Amazon rainforest in Brazil—reflecting Speed’s worldwide influence.
The design of the bottle itself also speaks to Speed’s vibrant persona. The red bottle features a bold yellow logo and black accents, with a silhouette of Speed performing Cristiano Ronaldo’s iconic “Siuuu” celebration—a nod to his admiration for the football star.
On the back, near the nutritional details, fans will also find Speed’s playful twist on the celebration, labeled “Sewey.”
The product itself boasts impressive hydration benefits:
- Zero added sugar
- 20 calories per bottle
- 10% coconut water
- BCAAs + B vitamins
- Antioxidants + electrolytes
- Caffeine-free
This makes it not only a flavorful drink but also a healthy option for fans looking for a refreshing way to hydrate.
Limited Availability: Fans Rushing to Buy
The release of IShowSpeed’s PRIME flavor came with a catch: it’s available for a limited time, and purchases are limited to one pack per person.
Fans can order the drink from the PRIME Hydration website, where a 12-pack retails for $29.99 USD. However, stock quickly began to run low, with international orders facing longer shipping times due to high demand.
In a post-launch statement, PRIME confirmed that international shipping is available, though customers are responsible for any additional customs duties and taxes.
With PRIME flavors typically selling out fast, fans are encouraged to sign up for notifications on the PRIME website to be alerted when stock is replenished.
A Viral Success
Despite some challenges with stock availability, the collaboration between IShowSpeed and PRIME has been a massive success.
Fans flooded TikTok and Instagram with their excitement, sharing unboxing videos and taste tests of the new Dragon Fruit Acai flavor. Some fans have even started referring to it as “Speed Burst,” a testament to Speed’s influence.
The partnership comes at a crucial time for PRIME. After experiencing a 50% drop in UK sales during the first quarter of 2024, the brand needed something new to reignite interest.
Collaborating with IShowSpeed has provided the boost they were looking for, driving sales and keeping PRIME in the spotlight.
PRIME’s Future: Risk-Taking Pays Off
For Logan Paul and KSI, this collaboration marks another success in their long line of influencer partnerships.
PRIME has established itself as a brand that isn’t afraid to take risks, as seen with previous collaborations and sponsorships, including partnerships with the Los Angeles Lakers, WWE, and NFL star Patrick Mahomes.
By tapping into the chaotic energy of IShowSpeed, PRIME continues to appeal to a younger, digitally savvy audience.
Logan and KSI understand that in order to stay relevant, PRIME must not only deliver great products but also create viral moments. And Speed’s collaboration did just that.
In the end, the IShowSpeed x PRIME collaboration is more than just a new flavor—it’s a cultural moment that perfectly captures the brand’s bold, risk-taking ethos. As Speed himself would say, “PRIME up, man!”
The release of the Dragon Fruit Acai flavor shows that PRIME is more than just a hydration drink. It’s a brand that thrives on creativity, personality, and the ability to create viral moments.
Fans of IShowSpeed and PRIME alike can’t seem to get enough, and with stock flying off the shelves, it’s clear this collaboration is a win for all parties involved.
Whether you’re a fan of IShowSpeed’s chaotic humor or just looking for a refreshing, tropical drink, PRIME’s limited-edition flavor has something for everyone. But if you want a bottle, you’ll have to act fast—Speed Burst is already well on its way to becoming a collector’s item.
