Physical fitness is the ability to perform physical tasks, recreational activities, or competitive sports. To achieve physical fitness, someone must be willing to exercise and provide proper nutrition to their body. Most people want to be healthy, so they join fitness centers and gyms as an outlet for their fitness goals. Gyms and other recreational centers provide all the equipment and trained staff to help people with their fitness needs.
Social Media Marketing
In the United States alone, there are slightly fewer than 115,000 gyms and other fitness clubs. In terms of market size, the fitness industry will be valued at 32 billion dollars in 2022, and there are 65 million gym memberships in the United States. These statistics are essential for anyone wanting to open a business in the fitness industry. The numbers prove how competitive the industry is, so a top-quality marketing plan must be in place.
These numbers show that business in the fitness industry is continually growing. The fitness industry can be tough to navigate with all the competition unless a quality marketing plan is in place. Someone who is opening up a fitness center has to ask themselves what makes my facility standout amongst the rest? Here are the components of having a successful fitness marketing strategy.
As we all know, social media shaped a large portion of how the world connects with one another. With social media platforms, a fitness company can create user-friendly content to promote the culture and amenities of their services creatively. Data from social media analytics prove that 80 percent of people are prone to tune into live broadcasting, which most social media platforms offer. Connecting with social influencers can sway customer’s decisions to invest in attending a fitness studio.
Email Marketing allows business owners in the fitness industry to connect to their clients on a more personal level. This type of marketing is cost-effective and builds relationships with new and pre-existing customers. Email makes the search for a gym online much easier since links to the landing page are included. Studies show that people check their Email three times more often on a mobile device than they spend searching on a desktop browser.
YouTube has 2.1 billion active users and sees 122 million users watching videos per day. YouTube is considered the number one video watching program for entertainment and educational purposes. A fitness club can create longer video highlight reels demonstrating workouts and the brand story. For SEO results, YouTube is the second highest in search ranking.
Creating a blog for a fitness club acts as a personal website providing valuable educational information about the brand’s goals. A web page with well-written articles about different exercises, training tips, and techniques will spark curiosity about the product. A wider audience is reached online rather than offline since most research is done via the internet. Having a blog or website allows the fitness center to showcase their expert personal trainers.
These marketing options offer a great deal of benefits for customer engagement and brand growth. All of these promo outlets can give customers insight into membership packages, trainer experiences, and the facility’s tools. Marketing tools give the customer more of a comforting feeling before becoming a member of a fitness family. The fitness industry is a growing field that is changing people’s lives.