Amazon is a very popular platform and it helps businesses reach millions of prospective customers. Most of these customers make decisions based on the product images displayed on the pages. If your product images aren’t polished and beautiful, they will not convince people to convert and you will lose prospects to competitors. The best way to improve your product pages is to hire a professional Amazon product photographyservices. Experts know how to take impactful product images that convert prospective customers.
How to Plan For Amazon Product Photography?
Planning is essential if you want a good Amazon product page. You need to make sure the layout is right, the information is accurate, and your products are showcased in the best possible way. Here’s a look at how to plan a successful Amazon product photography campaign:
1. Set a Budget
The first step is to set a budget for the process. Product images are one of the most important aspects of your product page, which is why it is a good idea to splurge on them a little. You can expect to pay around $30-$50 per product for the service. Most product photography studios provide detailed quotes that can help you set an accurate budget. Contact multiple vendors in your area and get quotes from all of them.
You can compare these quotes, look for inclusions and exclusions before choosing one. Don’t settle for the cheapest service as that many turn out to be a bad decision. Focus on finding a deal that includes everything you need and still fits into your budget.
2. Number of Images
The next step is to determine how many images you need. Amazon allows sellers to upload eight images in total. If you have room in your budget, it is a good idea to upload all eight images. Make sure the pictures have some variation and dynamism to keep things interesting. For example, an ideal product page will have a few product on white background images, one or two lifestyle photographs, and one or two creative in-studio images.
The idea is to provide as much information as you can to the customer so they can make an informed decision. Amazon product photographyexperts can help you decide just how many images you need for your listing. It is a good idea to check your competition as well. If your competition has uploaded eight images, you may want to do so as well.
3. Types of Images
As mentioned before, you can add product on white, creative in-studio, and lifestyle photographs to your listing. Product on white is always the primary image of the listing and will show up on the search page. These images provide a very accurate idea of the product’s size, dimensions, and colors. There are no distractions in the background and the customer can focus fully on the product in the image.
Lifestyle pictures showcase an item in realistic conditions. For example, a laptop stand seller may want to showcase a model using the stand for work. Creative in-studio images are more dynamic than product on white but also less distracting than lifestyle images. The background elements are relevant to the product and provide a great deal of information to prospective customers. It is a good idea to choose what kind of images you want and what combination of images you need.
4. Finding the Right Amazon Product Photography Services
The next step is to find the right Amazon product photography service. There are several factors to consider during the selection process and they include:
- How much experience the photographer has.
- Has the photographer worked on Amazon product photographybefore?
- Does their style match your brand aesthetic?
- Do they communicate well with you?
- Do they provide value for money?
- Can they handle bulk orders with multiple products?
- Can they handle large products?
- Are their services covered by insurance?
- What kind of equipment do they use?
- What kind of rights you have?
- What is their delivery timeline?
Ask all of these questions to an Amazon product photography service before hiring them. Most studios will be happy to answer these questions and provide all of the information you need to make an informed decision.
Once you are ready and have a plan in place, contact the photography studio to get started on the process.
What To Expect From Amazon Product Photography Services?
Most studios have their own way of handling product photography. It is wise to be aware of your studio’s process so you can keep track of the project easily. Here’s a look at how most studios work:
The consultation process helps clients and photographers understand each other. You can share your ideas, expectations, priorities, and information about your brand. They can offer recommendations, composition sketches, and solutions for your marketing needs. After the consultation, the studio will provide a detailed quote so you can decide whether their service fits your budget. In most cases, the preliminary consultation is free of cost. Confirm this with a studio before hiring them.
Planning is the next step of the process. Once the photographer understands what you need, they will start working on different composition ideas and approaches. They will plan the set, layout, lighting, props, and select models. They will choose locations for outdoor lifestyle shoots and make sure they have the right equipment to get good images.
3. Primary Shoot
Once the planning is done, photographers start shooting. They work with lighting technicians, support staff, and models to get the best results. The primary shoot usually lasts for a few hours but it can take days if the photographer has to go through hundreds of products at once.
Editing is the most important aspect of Amazon product photography. This is where professionals polish all raw images and correct all flaws. They make sure your product pictures look impressive and captivating. Once the editing is complete, the finalized product images are delivered directly to the client via cloud servers.
You can find out more about this process by speaking with an Amazon product photography studio. Ask them questions about how they approach their projects before hiring them.