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How to Make Your Business Naming Contest a Success

Naming contests can be a great way to engage your customers and generate some creative and unique ideas for your business. But if you’ve never run one before, it can be hard to know where to start.

Here are 12 tips to help you make your business naming contest a success:

1. Set clear objectives.

Before you launch your contest, take some time to think about what you’re hoping to achieve. What are your goals and objectives? Do you want to come up with a new name for your business? Or are you looking for help with rebranding?

Being clear about your objectives from the start will make it easier to create contest rules that are aligned with your goals. It will also help you determine what kind of prize you should offer as an incentive for people to participate.

2. Keep it simple.

When it comes to naming contests, simpler is often better. Don’t try to ask too much of people who enter your business name contest – they likely won’t have a lot of time (or patience!) to fill out long forms or write lengthy essays.

Instead, focus on keeping the entry requirements short and sweet. For example, you could ask people to submit their name ideas in 30 characters or less.

3. Offer an attractive prize.

If you want people to take your contest seriously, you need to offer an attractive prize. Something like a gift card or a free product from your company is usually enough to get people’s attention.

4. Get the word out there.

Once you’ve created your contest, it’s time to start promoting it! There are lots of ways to do this, but some of the most effective include social media, email marketing, and paid advertising.

5. Keep it open for a reasonable amount of time.

How long you keep your contest open for will depend on a few factors, like the number of entries you’re hoping to receive and the amount of time you have to review them all. But as a general rule, it’s best to give people at least a week or two to submit their ideas.

6. Set strict entry requirements.

To ensure that people take your content seriously, it’s important to set some strict entry requirements. For example, you could require that all entries must be submitted in English and that they can’t be longer than 30 characters.

7. Review all entries carefully.

Once the submission period has ended, it’s time to start reviewing all of the entries that has come in. This is where having clear objectives for your contest will come in handy. Use your objectives as a checklist to help you evaluate each entry and narrow down the list of finalists.

8. Choose a winner (or winners).

Once you’ve reviewed all of the entries, it’s time to choose a winner (or winners)! This can be a tough decision, but try to select a name that you think best represents your business and reflects your goals for the future.

9. Announce the winner (or winners).

After you’ve selected a winner (or winners), it’s time to make an announcement. You can do this via social media, email, or even on your website. Be sure to include a photo or video of the winning entry so people can see what the winning name looks like in print.

10. Give the winner (or winners) their prize.

Last but not least, don’t forget to give the winner (or winners) their prize! This is usually just a matter of sending them an email with instructions on how to claim their prize. But if you offered something more substantial, like a gift card, you’ll need to make arrangements to get that to them as well.

11. Send a follow-up email to all participants.

Once your contest is over, it’s always a good idea to send a follow-up email to everyone who participated. Thank them for their time and effort, and let them know when you’ll be running your next contest. This is also a great opportunity to give people a sneak peek of what’s to come.

After your contest is over and you’ve chosen a winner, it’s time to start using your new name and logo! Update your website, social media accounts, and marketing materials with the new branding, and watch as your business grows. Thanks for choosing! We hope this guide was helpful.


In conclusion, running a contest is a great way to generate new ideas for your business while also promoting your brand and engaging your audience. Just be sure to keep the entry requirements short, offer an attractive prize, and promote your contest widely to ensure that you get plenty of entries.

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