Frequent internet users may have noticed a recent trend of websites suggesting they visit sites like The Pirate Bay, BitTorrent, and other torrent sites to download movies and TV shows. While these offers may seem like a tempting opportunity for entertainment at someone else’s expense, there are also numerous benefits for businesses that utilize the power of torrenting technology.
In this post, we’ll discuss how torrenting can be one of your friendliest business partners, promoting business by engaging in piracy. We’ll introduce you to the basics and some key features so you can use them as part of your marketing strategy.
What are some of the benefits of using torrents as a marketing strategy?
(1)Your promotion can be incredibly cost-effective
Since there are millions of users on torrenting sites, most notably The Pirate Bay mirror, you have one of the most effective marketing channels available at your disposal with almost no effort involved.
Torrents attract potential consumers by showing up at the top of the “popular videos” or “popular downloads” lists, which is effectively a very low-cost marketing campaign compared to advertising on TV, radio, newspapers, or magazines, yet provides excellent exposure. Also, the more people who download your movie or TV show and seed it to others, the more likely it is that a large percentage of viewers will watch your movie or TV show.
(2)Utilizing torrents allows you to reach consumers in their homes.
Piracy is prevalent on the internet, but it’s also easy to get people to watch a movie or TV show when they’re watching TV at home. When someone is at home, they can relax in their own space without being distracted by advertisements and other distractions. The internet allows you to reach people without paying for real estate or other advertising expenses.
(3) Torrents can help you reach people who aren’t in your target demographic.
An additional perk of using torrenting as a marketing strategy is that it can help your company appeal to a much wider audience. Most of the movies released in theatres are geared towards those with a higher income, while home entertainment is geared towards consumers who typically have a lower income level. Suppose your movie or TV show becomes popular on BitTorrent and similar torrenting sites. In that case, you may be able to expand your reach to include people who wouldn’t usually have an interest in your product or service.
(4) You can reach potential customers in a completely legal way.
The entertainment industry has spent decades trying to combat what they consider “piracy.” The most recent battle seems to be the push for an internet piracy bill in the U.S., but the reality is that many of these laws aren’t effective because of unintended consequences. Torrents are not just about “piracy.” Many consumers can also use them to get free or cheaper content.
Within torrenting itself, an entire community of people uses BitTorrent and related sites to get and share copyrighted media. Use these sites to get a glimpse into the real-world demographics of people who pirate media, download movies and TV shows, or contribute to the seedling process of donating a file: they’re not exclusively criminals but citizens doing their civic duty.
There’s only one conclusion that we can draw here: torrenting is like a gateway drug for increased piracy and can be incredibly beneficial for those looking for more balanced distribution models for media.
(5) You can keep track of your fan base and better meet their needs.
Since torrenting is like a gateway drug, it also opens doors for conversation with your audience. Since you’ll be able to see precisely how well your content has been downloaded and seeded, you can gauge what kind of response your content is getting from users. Use this information as market research for future productions by seeing which characters are popular or how certain scenes resonate with people.
If you’re considering using torrents to promote your business opportunities, here are some things you need to keep in mind:
(6) Be cautious about how much of the content you pay for people to stream.
Torrents are unlikely to offer fair pay for your work, but as a consumer, you do have control over how much you’re willing to pay for content. For example, if you allow your torrent downloader to seed your content and they only get 3 downloads per day, you’ll have to be okay with them never paying for the content. While it sounds like a good deal at first, it could mean that the consumer doesn’t want the media in the first place and may even be looking to pirate it rather than buy it outright.
(7) Consider using BitTorrent’s search engine instead of individual torrent files.
BitTorrent’s public search engine is a great way to find torrents of specific content that you want to download. Once you’ve done this, you can usually click on the torrent itself or the download link, and it will start downloading directly from your browser. This can save time and hassle when looking for content to download with BitTorrent.
Wherever you stand on the issue of torrents, it’s clear that the future will be a very different place than it was just a few short years ago. While the entertainment industry tries to clamp down on those who download torrents, it’s unlikely that they’ll stop them entirely. As long as there are people out there who can get content for free and are willing to seed it, there will always be ways around the entertainment industry’s attempts to block them.