As the saying goes, there’s no business like show business. Wealth, fame, and stardom can come to even the most untrained performers if the right person finds them. Getting recognized by the right people aka studio executives, however, can be a challenge. If music is your passion then you need to work on marketing yourself and creating a brand. The kind of marketing you need to do differs completely from the types employed in the business.
This post will explore this topic in more detail, offering advice on how you can market yourself to kickstart your musical career:
Creating A Website
While most of the marketing methods employed by aspiring musicians differ from those used by businesses, creating a website is one that’s shared. Building a website for yourself gives you somewhere to post your portfolio, showcasing your performances and songs you have written. Most talent scouts will look favorably upon you if you have your own portfolio, as it makes their lives a lot easier. Instead of coming out and watching you live, they can just use your website to get an idea of how talented you are.
Marketing your website is, therefore, very important. Unless you make use of modern marketing methods like SEO, achieving success will be impossible. According to an agency offering SEO in the Ann Arbor area, it can help drive traffic to your website – the more traffic it gets, the more your name will spread. The most important thing to ensure is that your website looks its best. If it does not look its best then nobody will take it seriously, not talent scouts or fans. A good website is not hard to achieve with a programmer’s help.
Social Media Pages
Your own website is not the only way to achieve exposure and build a digital presence for yourself, you can use social media too. Social media comes in many shapes and forms. There are many platforms, in other words. Use the one that’s most relevant at the time you decide to become a musician. Right now, that’s Instagram. When using social media, spend time researching relevant marketing methods. Using hashtags and locations on your posts can be a good way of getting attention now, but that might change in the future.
Influencers are social media personalities who have amassed large followers by posting engaging and interesting content. You can work with influencers to build your brand and get your name out there as a musician. Find an influencer who makes music-related content and then pay them to endorse you. As long as your music is good, hiring an influencer can be an effective way of improving your reputation and building an audience. It does need to be noted, influencers are not cheap. Some of them charge thousands for their services. If you are on a budget then forego influencers and focus on more traditional methods of social media marketing.
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Releasing Free Content
If nobody has ever heard your music before, getting them to follow you is going to be impossible. Likewise, attracting the interest of talent scouts is going to be very difficult if you do not openly publicize your music. A lot of artists think their songs should make money, but in the beginning, this is a naïve and even arrogant view to have. Your music is only worth as much as people are willing to pay for it, and if you do not have an audience, that’s not a lot. Before you begin monetizing content, build up an audience for yourself.
Individuals who listen to music online tend to prefer videos to audio files. Therefore, set yourself up on a video streaming platform and post regular content. On social media there are usually music-related challenges, i.e., writing your own songs or performing other people’s. One good way of getting your name out there is to participate in these challenges. By putting a lot of thought and effort into them, you can easily build a following. If you are able to get your challenge entries to trend, you can immediately come to the attention of millions of people.
Collaborating With Other Artists
Collaborating with other artists is another highly effective way of getting your name out there and building a following for yourself. A lot of people overlook how beneficial collaborations can be to their brands, however. Ideally, you should only ever collaborate with artists who are doing better than you. By specifically targeting such artists, you will be able to take their followers. Collaborating with artists who are underperforming or have fewer fans than you will likely lead to them taking your fans. Collaborations sometimes need to be paid for. If you are the lesser artist, you will likely be charged.
Sometimes artists collaborate with musicians that don’t perform in their genre. When you have a large audience you can do this. Collaborating with artists not relevant to the music you play can be a bad idea at first, however. You need to make selective collaborations, ensuring the artists you work with are relevant to your genre, so you can take their fans and make them your own. Working with artists from other genres can be a bad idea because there is no guarantee their fans are then going to subscribe to you and listen to your music. You can sometimes work with genre-adjacent artists, i.e., musicians not in your genre but in one very similar to yours.
Sending Out Emails
If you want to achieve success as a musician, you need to send regular emails to record labels and talent scouts. If you do not do this then achieving success will be almost impossible. Due to the internet, talent scouts do not tend to hang around in live music bars. They use YouTube and social media to find artists to sign. Make sure that when you are sending emails to record labels you are showcasing your best work. Do not send low-quality videos or audio files either, as this can negatively impact the way that talent scouts and record labels perceive you. You need talent scouts to take you seriously, otherwise, they won’t want to sign or do business with you.
Achieving success in music is not easy. However, with determination and the right attitude it is possible. The best thing you can do for yourself is to perfect your music. Before working on building an online presence, ensure your artistic output is as good as it can be. Take music classes if you need to.
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