Use the information in this guide to modernize your marketing strategies and help your moving business grow in the new generation of social media, tech, internet marketing, consumer-centric practices, and partnership networking.
You started your moving company with the noble goal of growing your business and attracting customers. Traditional marketing strategies you may already be familiar with are a thing of the past thanks to our booming digital age. Those who hope to compete and thrive in this new world need to adapt to meet the marketing needs of a new generation.
The latest and greatest in marketing is done on the internet through SEO, content marketing, and social media. Content marketing is simply the practice of creating “content” that advertises for you and is typically done through photos, videos, and posting on social media. SEO stands for Search Engine Optimization and applies to how you drive consumer traffic to your business. Good SEO can be a key difference between a business that thrives or simply does okay.
These important tactics highlight how to get your business out there without needing a print advertisement in the physical world. In the internet world, consumers are being reached while they are at home, at work, and at any time of day.
It is often said that it’s best to let your work speak for itself. You hope that a job well done will get you recommended to someone your customer knows, but by utilizing consumer-centric marketing, you can take it to the next level. This form of marketing also involves prioritizing your customer’s needs, so making that a key selling point in how you market your company is highly recommended.
A popular way of consumer-centric marketing is through a referral program that benefits both parties. You can also offer coupons or discounts for utilizing other services or products you provide, such as packing materials or installation services. Lastly, don’t slack on customer service. A study has shown that 73% of companies with excellent customer experience perform better financially than their competitors, and 96% of consumers say customer service is important in their choice of loyalty to a brand.
As a moving business, you can’t rely on the loyalty of a few customers because the average person only moves 11 times in their lifetime. A great way to get new customers is through partnerships with other businesses that are also helping people who are moving but aren’t providing this service themselves.
These businesses include real estate firms, storage businesses, junk removal services, packaging companies, and cleaning services. They all encounter people who need a professional moving service, so partnering with them may increase referrals. Also, consider situations like people needing to change the address of their internet services. Partner with the moving service provider and they can refer you when a move is requested. Referrals can be incentivized to benefit both you and your partnership.
You don’t have to employ all of these modern market strategies at once, and you certainly don’t have to abandon traditional techniques. Learning as you go and building up the marketing of your business can only benefit you and help your company grow. There are lots of resources, masterclasses, and services out there that can do the bulk of the work for you. Use the information above to help you figure out where to start and you’ll be a marketing master in no time.