Logan Paul Responds to DanTDM’s Tweet and the Growing Backlash Against Lunchly
Logan Paul has never been one to shy away from the spotlight, and his latest venture, Lunchly, has kept him there—though not in the way he might have hoped. Launched with KSI and MrBeast, Lunchly is a new prepackaged meal brand that claims to be a healthier alternative to Lunchables.
However, after DanTDM criticized the product on social media, accusing Logan of selling “crap” to kids, the situation quickly escalated into a full-blown public feud. Here’s a breakdown of what happened, and why Logan’s reaction only fueled more controversy.
The Tweet That Started It All
DanTDM, a popular YouTuber known for his gaming content, took to X (formerly Twitter) to criticize Lunchly. His tweet accused Logan, KSI, and MrBeast of putting profits over the well-being of their young fans.
“What happened to YouTubers, man?” Dan wrote. “I can’t not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don’t know better than to trust the people who are selling it to them.”
What happened to YouTubers man..
— ᴅᴀɴᴛᴅᴍ💎 (@dantdm) September 16, 2024
I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans?
This is selling crap to kids who don't know better than to trust the people who are selling it to them.
Do better. https://t.co/Uzz27bcxTA
Dan’s tweet quickly gained attention and sparked conversations about the ethics of influencers using their platforms to promote products aimed at children. Many fans and critics alike echoed his concerns, questioning the motives behind Lunchly.
Logan Paul Fires Back
Logan Paul didn’t take DanTDM’s criticism lightly. In a quick and biting quote-retweet, he defended himself and Lunchly.
“I’ll tell you what happened to YouTubers,” Logan wrote. “We spent our lives creating content and building our brands. Now we want to build businesses. You don’t say anything when Lunchables faces bans for allegedly containing LEAD, but when we create a better version, you’re upset? Then don’t eat it.”
I’ll tell you what happened to YouTubers
— Logan Paul (@LoganPaul) September 17, 2024
We spent our lives creating content and building our brands
Now we want to build businesses
You don’t say anything when Lunchables faces bans for allegedly containing LEAD but when we create a better version, you’re upset? Then don’t… https://t.co/m4NQ067Ma1
Logan’s response drew even more attention to Lunchly, sparking a heated public debate. Fans and critics began questioning whether Lunchly was actually a healthier alternative to Lunchables, as Logan had claimed.
Logan’s Battle with Community Notes
Logan’s feud didn’t stop with DanTDM. After the Community Notes feature on X fact-checked one of Logan’s posts, the situation grew more complicated.
Community Notes claimed his statements about Prime Hydration—the drink included in Lunchly meals—were misleading. Logan had also been accused in the past of lead contamination in Prime, which resurfaced as part of the backlash.
Logan, clearly frustrated, even tagged X CEO Elon Musk in his posts, accusing Community Notes of spreading false information.
“I went to war with Community Notes the other day,” Logan said in a YouTube video addressing the backlash. “X’s regulatory body of truth… they lie. Community Notes is just a community of contributors contributing their point of view, not the truth.”
Logan Paul vs Community Notes pic.twitter.com/J6ITEKTmWh
— community notes violating people (@cnviolations) September 18, 2024
Dr. Brian Sutterer Joins the Debate
As the controversy spread, Dr. Brian Sutterer, a sports medicine specialist and YouTuber, joined the conversation.
He criticized Prime Hydration, saying, “Sodium getting rebranded as ‘electrolytes’ will be taught in marketing textbooks one day.” Dr. Sutterer’s comments were aimed at how Prime was being marketed in Lunchly meals.
Logan quickly fired back, criticizing Dr. Sutterer’s understanding of the product. “Crazy how even a ‘sports medicine doctor’ can’t tell the difference between sodium and potassium,” Logan tweeted. “The referenced 400mg of electrolytes is the potassium in Prime, you idiot.”
Crazy how even a “sports medicine doctor” can’t tell the difference between Sodium and Potassium
— Logan Paul (@LoganPaul) September 17, 2024
The referenced 400mg of Electrolytes is the potassium in PRIME you idiot https://t.co/h0PyfuKiRh
While Logan’s responses kept the conversation alive, many fans were put off by his harsh tone. This only fueled further criticism.
The Public’s Reaction
Fans and commentators were shocked by how defensive Logan and KSI had been in response to DanTDM’s tweet. Many thought the influencers would either ignore the criticism or address it calmly. Instead, Logan’s heated replies turned the situation into a major controversy.
dantdm made one tweet and these guys gave 5 different responses https://t.co/tfnRrLuDNp
— M1das (@M1das_OW2) September 23, 2024
In one YouTube video, Logan expressed disbelief over the backlash. “Imagine being mad because we made crackers,” he said.
“It’s a Turkey real cheese and cracker stack, and by the way, it’s great.” He went on to defend Lunchly’s other products, including nachos and pizza. “If you’re getting mad about nachos, that’s a you problem,” he added.
Logan’s dismissive attitude only made things worse. Fans who had once been loyal began to question his motives, wondering if he cared more about making money than creating a healthy product.
A Moment of Reflection
As the backlash continued, Logan took a moment of self-reflection. In a more thoughtful response, he acknowledged that they could have included healthier options like carrots and celery in Lunchly. However, he explained that the goal was to create something he and others would actually want to eat.
“I want, and always have wanted, a fun lunch,” Logan said. “I grew up on Lunchables. We all have. I wouldn’t sell something that I don’t eat myself… And this is better than Lunchables.”
While Logan stood by his product, he promised that Lunchly would continue to evolve based on feedback. He also acknowledged the need for influencers to be more transparent and responsible when marketing products, especially to younger audiences.
Moving Forward
Logan’s response to DanTDM’s criticism and the fallout serves as a lesson for influencers trying to move into business. While building a brand is a natural next step for many content creators, Logan’s defensive approach only harmed his image.
In the end, he realized that his aggressive tone had overshadowed the potential merits of Lunchly.
The controversy surrounding Lunchly has sparked wider conversations about influencer responsibility and the ethics of marketing products to children. It remains to be seen whether Logan’s promises to improve the product will win back the trust of fans.
However, the debate has highlighted growing concerns about how influencers handle their newfound power as business leaders.
As Logan Paul and his partners work to refine Lunchly, a bigger question remains: Can influencers balance authenticity with business success, or is the weight of their fame too much to carry into the world of entrepreneurship?
